Post by account_disabled on Feb 11, 2024 9:57:14 GMT
ARAVIA also lacked targeted and media advertisinga source of attracting new audiences. Brand queries come from leads who already know about the brand in one way or another: either they bought the product or heard about it somewhere. We understood that we could increase ARAVIA’s turnover only if we attracted a new audiencethose who do not know about the brand.Elizaveta Kruglova Project Lead, Adventum Developed a plan to scale the strategy First of all, we decided to scale the advertising strategy and use other types of promotion: Strengthen contextual advertising.
The focus was on it, since its optimization was seen as the main Antarctica Email List point of growth. Launch targeted advertising. Launch display advertising in Yandex.Direct and Display&Video Google. We didn't want to spend most of our advertising budgets on branded queries. If a client knows about us and wants to find us, then he will find us. Therefore, we were looking forward to the implementation of the new strategy in the context of Adventum.
Marina Morozova Head of Internet Projects at Arabia LLC Let’s take a closer look at the contextual and display types of advertising that showed the best results. Increased contextual advertising Contextual advertising worked in Yandex.Direct and Google Ads. Within this channel, it was necessary to maintain CPA (CPA = spent advertising budget / number of purchases or orders placed) at a level of up to , rubles. should increase the number of orders so as not to exceed the estimated CPA. To increase the number of orders.
The focus was on it, since its optimization was seen as the main Antarctica Email List point of growth. Launch targeted advertising. Launch display advertising in Yandex.Direct and Display&Video Google. We didn't want to spend most of our advertising budgets on branded queries. If a client knows about us and wants to find us, then he will find us. Therefore, we were looking forward to the implementation of the new strategy in the context of Adventum.
Marina Morozova Head of Internet Projects at Arabia LLC Let’s take a closer look at the contextual and display types of advertising that showed the best results. Increased contextual advertising Contextual advertising worked in Yandex.Direct and Google Ads. Within this channel, it was necessary to maintain CPA (CPA = spent advertising budget / number of purchases or orders placed) at a level of up to , rubles. should increase the number of orders so as not to exceed the estimated CPA. To increase the number of orders.