Post by account_disabled on Mar 7, 2024 4:13:19 GMT
The social media and the rise of the smartphone. Tinder allows users to curate and announce a personal identity as well as reflect tribal affinities Im a traveller Im a hipster Im a frat boy Im an artist or Im some combination of all of these. It then allows these users to browse through countless match options who reflect these same affinities and values to a greater or lesser degree and provides the illusion of infinite choice. And it alleviates boredom by providing an entertainment option for when youre stuck in line at the store or bored on your commute.
The interface deliberately plays into this gamification by rewarding you with an Its Greece Mobile Number List A Match screen with two options Send a Message or significantly Keep Playing. image credit If you want someone to convert from your profile to a real world date you face a similar challenge as that which the majority of brands are facing the paradox of choice. With so many potentially better options available how do you create a profile which will not only earn you a swipe right but also continue to engage your target customer throughout the user journey from match screen to conversation to first inperson date.
The principles remain the same as those of any good marketing strategy in todays world Reflect your target audiences values for example if you want to meet someone who values intelligence and education you might use a university photo as one of your pictures Connect with them on the basis of shared friends or interests this is the social proof aspect of Tinders interface and Personalize the experience in order to guide them to the conversion point for instance dont start a conversation with heyyy or whats up unless you want to be ignored. So how do marketers reach the insights to our marketing strategies we can break them down into three key areas Personal values Tribal affinities Personalization For each.
The interface deliberately plays into this gamification by rewarding you with an Its Greece Mobile Number List A Match screen with two options Send a Message or significantly Keep Playing. image credit If you want someone to convert from your profile to a real world date you face a similar challenge as that which the majority of brands are facing the paradox of choice. With so many potentially better options available how do you create a profile which will not only earn you a swipe right but also continue to engage your target customer throughout the user journey from match screen to conversation to first inperson date.
The principles remain the same as those of any good marketing strategy in todays world Reflect your target audiences values for example if you want to meet someone who values intelligence and education you might use a university photo as one of your pictures Connect with them on the basis of shared friends or interests this is the social proof aspect of Tinders interface and Personalize the experience in order to guide them to the conversion point for instance dont start a conversation with heyyy or whats up unless you want to be ignored. So how do marketers reach the insights to our marketing strategies we can break them down into three key areas Personal values Tribal affinities Personalization For each.